Kia maintains a growing footprint in India with a 7% market share and a current portfolio of 9 models including 5 SUVs like the Seltos and Sonet, and 4 MUV/MPVs such as the Carens and Carnival, incorporating petrol, diesel, and electric options. Consumers love the brand for its premium looks, smooth driving dynamics, robust safety features, strong road presence, low maintenance, spacious family-oriented interiors, and excellent after-sales service that deliver value in competitive segments. Key strengths lie in well-designed, feature-packed vehicles at affordable prices, advanced connected tech like UVO for remote control and safety, and a premium experience that appeals to diverse preferences. In 2026 and beyond, Kia plans 5 new launches including the EV3, Tasman pick-up, Syros EV, Sorento, and EV5, focusing on EVs and larger SUVs to expand its electric and hybrid offerings amid rising sustainable demand.