BMW delivers luxury in India with a current portfolio of 22 models including 9 SUVs like the X1 and X7, 8 sedans such as the 3 Series and 7 Series, 1 convertible in the Z4, and 4 coupes from M and Z ranges, incorporating electric options. Consumers love the brand for its exhilarating performance, sharp handling, sleek designs, advanced digital tech, comfortable family features, and overall luxury that balances thrill with practicality. Key strengths include a wide range from entry-level to high-performance, manufacturing in Chennai, and strong EV integration like the iX series. In 2026 and beyond, BMW plans launches like the new X6, i8 Roadster, 8 Series, next-gen 3 Series, and iX3 EV to advance its electrification strategy.
