The Bullet 350 uses a 349cc single cylinder air oil cooled SOHC engine that produces 20.2 bhp at 6100 rpm and 27 Nm at 4000 rpm. The tuning prioritizes low end torque, making it easy to ride in traffic and on inclines. Fuel injection ensures consistent throttle response and reliable cold starts, while a counterbalancer reduces vibrations for a smoother ride. The five speed constant mesh gearbox offers light and predictable shifts through a wet multi plate clutch. There are no riding modes, but the long stroke engine design delivers relaxed and tractable performance. Top speed is around 110 kmph, and fuel efficiency averages close to 35 kmpl, with the signature Bullet exhaust note adding character throughout.

The Bullet 350 stays true to its retro roots with a round headlamp, long mudguards, and a teardrop fuel tank that features hand painted pinstripes on select variants. It measures 2145 mm in length, 810 mm in width, and 1125 mm in height, with a 1390 mm wheelbase that contributes to balanced handling. Ground clearance stands at 170 mm, allowing it to manage uneven roads with ease, while the 805 mm seat height makes it approachable for most riders. Color options range from Military Black and Military Red for a utilitarian look, to Standard Black and Standard Maroon for a traditional finish, and Black Gold for a more premium appearance with gold accents. Spoked wheels come standard, with a 19 inch front and 18 inch rear, providing dependable grip in varied conditions. Chrome detailing on the engine, exhaust, and spokes adds to its timeless visual appeal.

Safety equipment on the Bullet 350 includes standard dual channel ABS, which helps maintain control during sudden braking. Braking hardware consists of a 300 mm front disc and a 270 mm rear disc that provide progressive stopping power. The twin downtube spine frame contributes to stability, while 41 mm telescopic front forks and twin rear shock absorbers with preload adjustment handle rough surfaces effectively. The halogen headlamp with pilot lights offers adequate night visibility, supported by side reflectors. Spoked wheels with tubed tyres deliver predictable grip, and the low center of gravity helps the bike feel balanced at slow speeds.

In the retro middleweight segment, the Bullet 350 faces competition from the Honda CB350, which offers smoother refinement and more modern features. The Jawa 42 targets riders seeking stronger performance and sharper styling. The Benelli Imperiale 400 appeals to touring oriented buyers with its larger engine and premium feel. The Yezdi Classic brings a rugged design approach with similar power figures. Within Royal Enfield’s own lineup, the Classic 350 overlaps in pricing and features but adopts a more versatile riding posture. Each rival caters to a slightly different preference within the heritage motorcycle space.

The Bullet 350 focuses on practical, real world usability. Its 13 litre fuel tank supports long stretches between refills, while limited under seat space can accommodate basic tools or documents. The digi analogue instrument cluster displays essential information clearly, including speed, fuel level, trip data, and service reminders. A USB charging port adds convenience for longer rides. The single piece stepped seat offers good comfort for the rider, with optional pillion seating and grab rails available for two up use. Higher variants include improved switchgear quality, and the low maintenance chain drive suits daily riding conditions. A center stand makes parking and maintenance easier, while optional accessories such as engine guards and saddlebags increase touring flexibility.