Mercedes Leads Luxury Car Sales In February 2026

February luxury car sales were led by Mercedes-Benz with 1,250 units, down 29.7 percent from 1,779 in January. BMW followed closely at 1,207 units, a sharper 40.3 percent drop from 2,021. Together, the two German brands accounted for 2,457 of the 2,642 total February units in this table, controlling over 93 percent of listed premium sales.

Volvo placed third with 129 units, down 27.9 percent month on month. Porsche sold 36 cars, falling 43.8 percent from January. Audi managed 10 units, a steep 63 percent decline. Ultra luxury makers such as Rolls-Royce at 4 units, Lamborghini at 4, Ferrari at 1 and Aston Martin at 1 remain ultra niche. McLaren reported zero February deliveries. The data clearly shows a post January correction, with core luxury SUVs and executive sedans driving almost the entire segment volume.

Luxury car sales fell significantly in February 2026 compared to January for most brands, with declines ranging from 20% to over 60%. January saw elevated demand as buyers rushed to complete purchases ahead of potential price adjustments, lingering festive-season carryover effects from late 2025, and strong early-year sentiment boosted by economic stability and rising high-net-worth interest in premium vehicles.

Many luxury buyers also acted before any policy uncertainties emerged post-Budget. February, being a shorter month with only 28 days, naturally recorded fewer transactions.

Data Source- Vahan