Bajaj Auto has launched the new-generation Pulsar 125 and Pulsar 150, but the company has no plans to stop there. At the launch event, Managing Director Rakesh Sharma confirmed that three more products will arrive within the next 45 days, around early-to-mid October, with two entirely new motorcycle brands also in the pipeline for the coming months.
Bajaj has not disclosed the names, specifications or prices of the three products or the two new brands. It has, however, confirmed that these launches form part of a broader plan to introduce around 10 new or updated models over a six-week period, of which the Pulsar N160 S, N160 SS, 125 and 150 are already done.
Also Read – Bajaj Is Adding 2 More Chetaks in 6 Months, and an Electric Motorcycle Is Coming
Why Is Bajaj Launching Two New Motorcycle Brands
The new Pulsar models make sense on their own terms. Both had gone years without a generational update, and Bajaj has openly acknowledged the fatigue that had set in, with the Pulsar 125 recording a reported 38% year-on-year sales decline and the Pulsar 150 falling even more sharply by 67% in July 2026.
The two new brands, however, say more about where Bajaj sees its future. Rather than stretching the Pulsar name across every buyer profile, separate nameplates would allow Bajaj to target specific customer groups, from commuters upgrading from 100cc bikes to buyers seeking something more lifestyle-oriented without necessarily wanting a Pulsar.
Also Read – Bajaj CFO Says This Quarter's Commodity Inflation Exceeded the Last 2 Years Combined
Why the 125cc Segment Matters to Bajaj
Bajaj management has noted that the 125cc segment's share of the broader motorcycle market has grown from around 25% three years ago to approximately 28% today. Motorcycles of 125cc and above already account for the large majority of Bajaj's domestic sales, making this an important territory for the company to protect and grow.
Whether the two new brands will target the 125cc space directly or something adjacent remains to be seen. More details should emerge as the festive season approaches.
Image Source: Bajaj Auto
Table of Contents
- Why Is Bajaj Launching Two New Motorcycle Brands
- Why the 125cc Segment Matters to Bajaj
Join the Conversation
Trending
Honda Rebel 300 Launched in India at Rs 2.22 Lakh, with E-Clutch Option at Rs 2.62 Lakh
The Honda Rebel 300 is now on sale in India at Rs 2.22 lakh (ex-showroom). It comes with a 286cc liquid-cooled engine, a circular TFT display with RoadSync, and an optional E-Clutch variant at Rs 2.62 lakh.
Arjun Nair
August 25, 2026
Honda ADV160 Launched in India at Rs 1.70 Lakh With E85 Flex-Fuel
Honda has launched the ADV160 in India at Rs 1.70 lakh ex-showroom, making it India's first flex-fuel scooter with E85 compatibility, a 156.9cc water-cooled engine, TFT display with navigation, and 27L under-seat storage.
Anmol Kumar
August 25, 2026
TVS iQube MillionR Special Edition Launched at Rs 1.40 Lakh with Aurora Green Paint, More Storage
TVS is marking the iQube's one-million sales milestone with a special edition priced at Rs 1.40 lakh. The MillionR gets an exclusive Aurora Green finish, 3.5 litres of extra storage up front, and a Type-C port as its key additions over the standard model.
Salil Kumar
August 25, 2026
Featured
Citroen C3 Review: Who Should Consider This Car?
A few days ago, I took the Citroen C3X out for a spin in the city and on the highways. I travelled long distances and checked its fuel efficiency, features, comfort, and other factors. Today, I’ll briefly share my overall experience with the C3X and will tell you whether you should consider it or not and which is the most value-for-money variant of the lot.
Vatsal Agrawal
May 19, 2026
Tesla Finally In India Officially. Why Now And What Does It Mean For EVs?
The much-anticipated 2025 Tesla Model Y has officially arrived in India, marking a pivotal moment for the nation's burgeoning electric vehicle market. Launched on July 15, 2025, the Model Y Juniper facelift offers cutting-edge technology, impressive range, and signature Tesla performance. Positioned as a premium electric SUV, its entry will intensify competition and reshape consumer expectations for EVs across the subcontinent.
Charan Narain
July 17, 2025
Here Are 10 Things The Harrier.EV Offers That The Mahindra XEV 9E Doesn't
The Harrier.EV is an incredible new offer from Tata. Its most popular competitor would be the Mahindra XEV 9E, priced similarly. With these two incredible offerings from home grown brands available, here is a list of everything the Harrier.EV offers that the XEV 9E doesn't.
Charan Narain
June 13, 2025
Write a comment
Comments
No comments yet. Be the first to comment!