Bajaj Auto has launched the new-generation Pulsar 125 and Pulsar 150, but the company has no plans to stop there. At the launch event, Managing Director Rakesh Sharma confirmed that three more products will arrive within the next 45 days, around early-to-mid October, with two entirely new motorcycle brands also in the pipeline for the coming months.
Bajaj has not disclosed the names, specifications or prices of the three products or the two new brands. It has, however, confirmed that these launches form part of a broader plan to introduce around 10 new or updated models over a six-week period, of which the Pulsar N160 S, N160 SS, 125 and 150 are already done.
Also Read – Bajaj Is Adding 2 More Chetaks in 6 Months, and an Electric Motorcycle Is Coming
Why Is Bajaj Launching Two New Motorcycle Brands
The new Pulsar models make sense on their own terms. Both had gone years without a generational update, and Bajaj has openly acknowledged the fatigue that had set in, with the Pulsar 125 recording a reported 38% year-on-year sales decline and the Pulsar 150 falling even more sharply by 67% in July 2026.
The two new brands, however, say more about where Bajaj sees its future. Rather than stretching the Pulsar name across every buyer profile, separate nameplates would allow Bajaj to target specific customer groups, from commuters upgrading from 100cc bikes to buyers seeking something more lifestyle-oriented without necessarily wanting a Pulsar.
Also Read – Bajaj CFO Says This Quarter's Commodity Inflation Exceeded the Last 2 Years Combined
Why the 125cc Segment Matters to Bajaj
Bajaj management has noted that the 125cc segment's share of the broader motorcycle market has grown from around 25% three years ago to approximately 28% today. Motorcycles of 125cc and above already account for the large majority of Bajaj's domestic sales, making this an important territory for the company to protect and grow.
Whether the two new brands will target the 125cc space directly or something adjacent remains to be seen. More details should emerge as the festive season approaches.
Image Source: Bajaj Auto
Table of Contents
- Why Is Bajaj Launching Two New Motorcycle Brands
- Why the 125cc Segment Matters to Bajaj
Join the Conversation
Trending
Triumph Trident 800 vs Street Triple 765 R in India: Price, Specifications and Key Differences
The Triumph Trident 800 and Street Triple 765 R are closely matched on price, but differ in performance, chassis setup and equipment. Here is how their engine specifications, suspension, electronics and dimensions compare.
Anmol Kumar
October 15, 2026
2026 Bajaj Pulsar N250 SS Spotted at Dealerships Ahead of Launch
The 2026 Bajaj Pulsar N250 SS has arrived at dealerships ahead of launch. It gains a six-speed gearbox with Sports Shifter, a slight power bump to around 25 bhp, a new 5-inch TFT with Google Maps mirroring and five riding modes. Dual-channel ABS, traction control and red-accented styling complete the upgrade.
Arjun Nair
October 15, 2026
Every Maxi Scooter You Can Buy Right Now
Explore all maxi-scooters available in India, from the Suzuki Burgman Street and Yamaha Aerox 155 to premium BMW models and upcoming launches.
Arjun Nair
October 14, 2026
2026 Honda ADV160 Full Specs Revealed
The Honda ADV160's brochure reveals its engine specifications, TFT display, safety features, storage capacity and fuel compatibility.
Arjun Nair
October 12, 2026
Honda XR300L vs XR300 Rally: Design, Features, Engine and Key Differences
Honda has launched the XR300L and XR300 Rally in India, with prices starting at Rs 1.83 lakh. Both get a 293.5cc air-and-oil-cooled engine, but differ in touring equipment, fuel tank capacity and features.
Arjun Nair
October 12, 2026
Featured
Citroen C3 Review: Who Should Consider This Car?
A few days ago, I took the Citroen C3X out for a spin in the city and on the highways. I travelled long distances and checked its fuel efficiency, features, comfort, and other factors. Today, I’ll briefly share my overall experience with the C3X and will tell you whether you should consider it or not and which is the most value-for-money variant of the lot.
Vatsal Agrawal
May 19, 2026
Tesla Finally In India Officially. Why Now And What Does It Mean For EVs?
The much-anticipated 2025 Tesla Model Y has officially arrived in India, marking a pivotal moment for the nation's burgeoning electric vehicle market. Launched on July 15, 2025, the Model Y Juniper facelift offers cutting-edge technology, impressive range, and signature Tesla performance. Positioned as a premium electric SUV, its entry will intensify competition and reshape consumer expectations for EVs across the subcontinent.
Author
July 17, 2025
Here Are 10 Things The Harrier.EV Offers That The Mahindra XEV 9E Doesn't
The Harrier.EV is an incredible new offer from Tata. Its most popular competitor would be the Mahindra XEV 9E, priced similarly. With these two incredible offerings from home grown brands available, here is a list of everything the Harrier.EV offers that the XEV 9E doesn't.
Author
June 13, 2025
Write a comment
Comments
No comments yet. Be the first to comment!