The Genesis GV60 marks the entry of Hyundai’s luxury arm into the Indian market, a move strategically planned for 2027. Following recent investor meets, it has been confirmed that Genesis will not just import cars but will focus on local assembly to capture the growing premium EV segment in India.

 The GV60 serves as the brand’s first dedicated electric vehicle, positioned as a high-performance luxury crossover that sits above the Hyundai Ioniq 5 and Kia EV6 in terms of features and materials. This vehicle is designed to appeal to buyers who want a sophisticated alternative to established European brands like BMW and Mercedes-Benz.