Tata Sierra Special Jubilee Edition Launched With ROQ Pack As Standard
By Salil Kumar
Updated July 13, 2026
Tata Motors has introduced the Sierra Jubilee Edition in India with prices starting at Rs 11.99 lakh (ex-showroom). Instead of being a new factory-built special edition, the Jubilee Edition is a collection of official dealer-installed accessory packages available on select Sierra variants.
Buyers can choose from three packages that focus on added technology, cabin comfort or a more rugged exterior design.
Tata Sierra Jubilee Edition Price
| Variant | Price (Ex-showroom) | Accessories Included |
|---|---|---|
| Smart+ Jubilee Edition | Rs 11.99 lakh | 10.25-inch touchscreen infotainment system, wireless Android Auto and Apple CarPlay, rear parking camera, 4-speaker audio system, roof rails, leatherette seat covers |
| Pure Jubilee Edition | Rs 13.39 lakh | Front and rear dash cameras, roof rails, parcel tray, magnetic sunshades, leatherette seat covers, leatherette steering wheel cover, exterior cladding package |
| Adventure Jubilee Edition | Rs 16.19 lakh | ROQ accessory kit, front and rear skid plates, hood scoop, window-line cladding, wheel-arch cladding, body decals, front and rear dash cameras |
The standard Tata Sierra continues to be priced from Rs 11.49 lakh (ex-showroom). The Jubilee Edition packages add genuine Tata accessories while keeping the overall premium relatively affordable.
Smart+ Jubilee Edition
The Smart+ Jubilee Edition is aimed at buyers who want additional technology and convenience features on the entry-level Sierra. It includes a 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a rear parking camera, a four-speaker audio system, roof rails and leatherette seat covers.
Pure Jubilee Edition
Priced from Rs 13.39 lakh, the Pure Jubilee Edition focuses on improving practicality and protecting the cabin. The package includes front and rear dash cameras, roof rails, a parcel tray, magnetic sunshades, leatherette seat covers, a leatherette steering wheel cover and an exterior cladding package.
Adventure Jubilee Edition
The Adventure Jubilee Edition is the flagship package in the lineup and starts at Rs 16.19 lakh. It is designed for buyers who prefer a tougher-looking SUV with additional styling accessories.
The package includes Tata's ROQ accessory kit, front and rear skid plates, a hood scoop, window-line cladding, wheel-arch cladding, body decals and front and rear dash cameras
The Jubilee Edition does not introduce any changes to the Sierra's engine, transmission, suspension or safety equipment. The SUV continues to be offered with the existing 1.5-litre turbo-petrol and 2.0-litre diesel engine options, along with manual and automatic transmissions depending on the selected variant.
Table of Contents
- Tata Sierra Jubilee Edition Price
- Smart+ Jubilee Edition
- Pure Jubilee Edition
- Adventure Jubilee Edition
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