The Rolls-Royce Cullinan was the marque's first SUV and combined its traditional luxury with a high-riding body and genuine all-terrain capability. Its design featured the signature Pantheon grille, tall proportions, coach doors and a split tailgate, while the cabin used handcrafted leather, wood and metal finishes with extensive Bespoke personalisation.

The five-seat SUV was powered by a 6.75-litre twin-turbo V12 producing 563 bhp and 850 Nm, paired with an 8-speed automatic gearbox and all-wheel drive. Its aluminium architecture used self-levelling air suspension and Rolls-Royce's Magic Carpet Ride system.

Features included a panoramic glass roof, electrically adjustable seats, rear-seat entertainment, soft-close doors and a premium audio system.

Safety and assistance equipment included multiple airbags, stability control, night vision, adaptive cruise control, lane departure warning, a 360-degree camera and parking assistance.

The first-generation Cullinan was discontinued in India in September 2024 when the updated Series II arrived.